The search is on for the Toughest Pinoy!

R U Tough Enough?

If you think you are, then time is running out on your best chance to prove it.

Kix, the ultimate cable channel destination for action entertainment in Asia, is currently recruiting tough Filipinos to participate in a one of a kind competition to find the toughest Filipino of all in “KIX R U Tough Enough?”. 

Last July 25, 2015, a last call for participants to join this ultimate search for toughest Pinoy was held at SM North Edsa wherein mall goers who tried the challenges similar to the one that contestants will face at the actual R U Tough Enough finals had the chance to meet and greet Kix’s Brand Ambassador, Daniel Matsunaga. 

If you think you are tough enough to win the grand prize of P250,000.00, then read the mechanics below:
  • The Contest is open to all legal residents of the Philippines, males and females aged 18 years old and above who exude toughness – physically strength, mental endurance and emotional resilience. 
  • To join the contest, entrants must first apply online at
  • Those interested have until August 07, 2015 to apply.
  • Shortlisted participants will be invited for a closed-door audition on August 16 which will determine 10 finalists who will compete in a final showdown at SM Megamall on September 5, 2015.
  • The final showdown is an obstacle course with challenges that will test each contestant both physically and mentally.
  • Out of the 10 finalists, only one man or woman will walk away with the title of "The Toughest Pinoy” and the grand prize of PHP 250,000.

Details and the terms and conditions of the competition can be found on the contest website You can also follow the competition via KIX’s social media accounts on Facebook:, Twitter: @KIXAsia, and Instagram: @KIXAsia

RUTE is co-sponsored by Fisherman’s Friend, supporting partners SM Megamall, SM North EDSA, Gold’s Gym, FHM, Mellow 94.7, Men’s Health, Beer Below Zero, Columbia Sportswear, Mountain Hardwear, National Book Store, Pacific Xtreme Combat and Pilipinas 911; official media partners are Skycable, Cablelink, Destiny and Cignal.

About KIX
KIX offers action fans a high-octane blend of programs including sports, blockbuster action movies, hit action series and cutting-edge reality shows. With first and exclusive premieres every month, KIX guarantees you non-stop adrenaline-pumping entertainment. So get into the action with KIX!

KIX is available on Skycable Ch.63, Cablelink Ch.220, Destiny Cable Ch.10 and Cignal Ch. 133. 

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