Bench Billboard: Love All Kinds of Love

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 “No hate, just love this coming Valentine’s Day!”

This is what Bench (a Pinoy lifestyle and clothing brand) is trying to convey in their newest campaign “LOVE ALL KINDS OF LOVE”. If you’re passing along Guadalupe Bridge in EDSA, you will see this gigantic set of out-of-home advertisements featuring various artists (well, in various kinds of love as well).

Movie legend and film icon Ms. Gloria Romero and grandson Christopher Gutierrez:
Solenn Heussaff and fiancé Nico Bolzico:

Vince Uy and boyfriend Nino Gaddi:

Makeup artist Ana Paredes and girlfriend, interior designer Carla Peña:

This campaign will surely change the game for mainstream media in the Philippines.

How about you? What’s your “kind of love”? 

Share your thoughts below. 

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  1. love this very true, what really important is our own happiness in life cheers to that. :)

  2. Is the framing of images positive or negative?


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